Frequently asked questions and concerns

What’s wrong with the way that we currently do things?  Despite Queensland’s continued visitor number and expenditure growth, from 2004-05 to 2014-15 market-share was lost to Victoria and Western Australia.  With average annual tourism growth predicted at twice the rate of global economies, Queensland needs to be ready to capitalise on this opportunity and optimise its market share.  Queensland needs to ensure that the industry is positioned optimally to drive competitiveness and create the most sustainable future.  Membership numbers of industry organisations suggest that a large portion of Queensland tourism businesses are not engaged with any industry bodies.  This proposal and consultation in no way infers criticism of current work and commitment by various organisations. We acknowledge the excellent work being done by the state’s tourism organisations, TEQ and the RTOs and councils, with limited resources.  To capitalise on opportunities, any inefficiency across tourism networks need to be identified and addressed, including duplication of resources and a lack of engagement. In working as a collaborative, unified and streamlined industry, tourism in Queensland can drive growth, development and showcase Queensland’s competitive advantage.